The purpose of Firms

Long-term goals:

1. increase market share.

2. A stronger and more secure position in its business sector.

3. Improving the quality of the goods.

4. Reducing production costs compared to their main competitors.

5. Expansion and improvement of the product mix.

6. Enhancing the organization's reputation among customers.

7. Improve customer service. Complete customer satisfaction.

Short-term goals:

1. accelerated revenue growth.

2. Accelerated growth of remittances.

3. Higher dividends. Achieving a sound financial position of the firm.

4. regular income during economic downturns.

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